CAM Blog Podcast #10 - Ian Larsen on Content
Jun 11, 2008 CAM Blog Podcast, Uncategorized
Last week, I spoke with longtime friend and partner in crime (not so much lately) Ian Larsen about content.
Ian was most recently the Director of Affiliate Relations at oneNetwork - the affiliate network operated by Digital River. He has recently moved into consulting and working on some affiliate side ventures and has been doing a lot of work lately on different methods for sourcing content for his web ventures.
Why the focus content? If you are going to make money on the web via affiliate marketing, CPA marketing, or increasingly, even paid search, you need to have content to draw viewers, engage them and add value to the conversation. Once the viewers are engaged they are more likely to interact positively with your advertisers and to come back to be marketed to again.
We talked about several ways of producing site or blog content:
- self generated - if you are an expert - write your own
- outsourced - this doesn’t mean stealing other peoples content - it means paying experts to write it for you
- user generated - let blog or site visitors provide reviews, etc.
- merchant generated - many merchants provide product info or reviews via a data feed
Ian spoke a bit about what he is doing on his site at www.cascadegear.com as well as some of the techniques and resources he is putting into play with the affiliates of his client Doba.com
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Tags: free content, ian larsen, sources of content, sourcing content, website content
