Christianity Today publishes tips on publishing press releases
Jul 15, 2008 Uncategorized
I get a really cool newsletter from Christianity Today Magazine called the “CTEYE On Marketing” that I recommend you check out. One of their articles in todays edition “Getting Your Story in Print: How to Publish a Press Release” focused on how businesses can take advantage of press releases to get cheap or free publicity and attention. There are great tips in the article for either first time PR publishers who don’t know how to get started or for experienced marketers who just need a guide to make sure they are being as effective as possible.
Should you publish a press release? Here are the situations that Christianity Today recommends that you should consider publishing a press release about:
▪ Awards and accomplishments-including product launches, research results, charitable gifts, goals reached and more
▪ Special events or milestones-anniversary, open house or other public event, fundraising campaign, sponsorships, seminars/lecture/conferences, and other special happenings or events
▪ Business changes-including new appointments, retirements, expansion/downsizing, new products or services, new contracts, customers, mergers/acquisitions, sale of business, relocation, name change and other announcements relevant to the public.
▪ Business promotions-trade shows, contests, offers, celebrity endorsements, free stuff and more
▪ Crisis communications and issues management-while your tendency might be to “so silent,” getting your version of the story to the public when there’s a serious problem is often a good policy.
The team at Christianity Today supplies some tips on formatting, do’s and don’ts, etc to help you get the most from your press releases. Check it out:)
God Bless,
Wade
Tags: christianity today, market with press releases, marketing with press releases, press release
