At Affiliate Summit West in February, I had the chance to sit down with Geno Prussakov, the owner of AMNavigator, an outsourced program management service, and author to chat on his new book “Online Marketing Through Consumer’s Eyes” that he has just released the day before.

Geno is also the guy behind “A Practical Guide to Affiliate Marketing” that I really enjoyed as well.

Geno and I spent some time together (thanks to oneNetwork Direct for supplying the hospitality suite where we did the interview) and chatted about the new book. We talked about how the idea came to be (his lovely wife inspired it) how his data was collected (over 2700 respondants returned surveys and average Joe’s and Jane’s were interviewed) and some of the findings in the book that he considered to be key. He also talks about 5 of the key findings that he thinks are compelling to affiliate marketers. One of my favorites deals with an issue that has been debated between affiliates, merchants and affiliate managers over the ages regarding the commission leaking potential of toll free customer services numbers posted on ecommerce sites.

87% of the survey respondents reported that they would complete their order through a shopping cart on a site even if a toll free number to call and order was provided

The book is a series of graphs and explanations of findings that are presented in super practical and easy to understand form. I was able to blast through the book in the first day of Affiliate Summit in my down time and I found it really useful. I agree with Geno in that this book would be a good read and desk top resource for anyone involved in ecommerce - from merchant to affiliate to consultant.

User experience is often overlooked and is critical to successful affiliate marketing and ecommerce.

You can pick up a copy today at Amazon.

NOTE: This is a video interview from the vaults of ChristianAffiliateMarketers.com. Because of the file size, it took me forever to get it live and I am sorry - it’s good stuff and I want to thank Geno for taking the time to chat with me.   He’s a good guy, a friend and a brother in Christ.

Wow… I have been half down with this lame chest cold for about a week and I have been holding off on more video because I didn’t think anyone really wanted to tune into me hacking up a lung on cam.   But then I thought - hey, if you guys love me, you’ll take me as I am.  So- will kick out some new video today.

I have a ton of video still to edit as well from Interviews with Jason Stanley Marshall, Geno Prussakov and more.

Have a blessed day.

Sorry I’ve been low profile lately… been extremely busy getting my GTO Management venture off the ground (one of the projects that pays the bills.) and I regret that have let the CAM blog suffer.

No longer.

I have a ton of awesome video content coming up in the coming weeks including

• A 3-4 part video interview with Jason Stanley Marshall - a contestant from the Next Internet Millionaire online reality show
• A 2 part video interview with Joel Comm - host of the Next Internet Millionaire and founder of the FamilyFirst.com blog and his new projects The Secret Classroom and TextCastLive
• A 2 part video interview with Geno Prussakov, affiliate manager and author of the books A Practical Guide to Affiliate Marketing and Online Marketing Through Consumers’ Eyes
• Video from Colin MacDougal of The Constant Conversation on how you can generate top search engine rankings using social media.

What do all these folks have in common? They are BELIEVERS like you and me who are earning great revenue through their online projects and doing it with a Christian ethics.
So… stay tuned - it’s going to be a busy March on ChristianAffiliateMarketers.com

God Bless,

Wade Tonkin

Hi,

I have so much to blog on here in the next couple of days with a wealth of video and insights gained from Affiliate Summit. I have to say that from what I was able to experience, this was probably the best Summit I have hit to date. The sheer scope of it (3000+ attendees) was awesome.

I was held back a bit because I came down with the flu and missed most of Sunday and Monday’s events and all of the parties.

I did runs into lots of great folks once again who were believers that I didn’t know about previously and got awesome feedback on the Gospel Brunch event.

Stay tuned for video featuring Joel Comm, Geno Prussakov and Colin McDougal as well as my own observations.

God Bless,

Wade Tonkin