Christian Affiliate Marketers Blog

Online Marketing Through Consumer’s Eyes from Affiliate Summit West 2008

Jul 3, 2008 Affiliate Summit West, Tips for Affiliates, Uncategorized

At Affiliate Summit West in February, I had the chance to sit down with Geno Prussakov, the owner of AMNavigator, an outsourced program management service, and author to chat on his new book “Online Marketing Through Consumer’s Eyes” that he has just released the day before.

Geno is also the guy behind “A Practical Guide to Affiliate Marketing” that I really enjoyed as well.

Geno and I spent some time together (thanks to oneNetwork Direct for supplying the hospitality suite where we did the interview) and chatted about the new book. We talked about how the idea came to be (his lovely wife inspired it) how his data was collected (over 2700 respondants returned surveys and average Joe’s and Jane’s were interviewed) and some of the findings in the book that he considered to be key. He also talks about 5 of the key findings that he thinks are compelling to affiliate marketers. One of my favorites deals with an issue that has been debated between affiliates, merchants and affiliate managers over the ages regarding the commission leaking potential of toll free customer services numbers posted on ecommerce sites.

87% of the survey respondents reported that they would complete their order through a shopping cart on a site even if a toll free number to call and order was provided

The book is a series of graphs and explanations of findings that are presented in super practical and easy to understand form. I was able to blast through the book in the first day of Affiliate Summit in my down time and I found it really useful. I agree with Geno in that this book would be a good read and desk top resource for anyone involved in ecommerce - from merchant to affiliate to consultant.

User experience is often overlooked and is critical to successful affiliate marketing and ecommerce.

You can pick up a copy today at Amazon.

NOTE: This is a video interview from the vaults of ChristianAffiliateMarketers.com. Because of the file size, it took me forever to get it live and I am sorry - it’s good stuff and I want to thank Geno for taking the time to chat with me.   He’s a good guy, a friend and a brother in Christ.

Tags: a practical guide to affiliate marketing, afffiliate summit, Affiliate Summit West, ecommerce, effective ecommerce, geno prussakov, online marketing, online shopping through consumer's eyes, practical ecommerce, wade tonkin