I took some time late last week to chat with Justin Palmer of C28.com, who recently re-launched their affiliate marketing effort with a new program on the AvantLink afiliate network. For the record, I am managing the affiliate program for C28 through my company GTO Management. I’m really excited about this program for a number of reasons.

Justin and I chatted about the C28 brand (essentially a Hot Topic, Zumiez, or Above the Belt-style Christian Lifestyle retailer) and how they use their physical locations to share the Gospel. We talked about the C28 commitment to customer service, about their product selection (1500+ products) and about their business cycles (big back to school and Christmas shopping rushes)

Here are some program details on the C28 Affiliate Program:

Network - AvantLink

Offer- 15-20% of sales depending on volume

Average Order Value - $50+

Conversion Rate - 2+%

Creatives Offered - banners, text links, product feed, Affiliate Link Encoder

Join now at - https://www.avantlink.com/affiliate_app.php?mi=10265

 

 CAM Podcast with Justin from C28 [18:16m]: Play Now | Play in Popup | Download (8)

I covered this on ChristianAffiliateNews yesterday, but I wanted to make sure that the word got out.

My partners and I at GTO Management have just re-launched the affiliate program for C28.com. If you aren’t familiar, C28 is a Christian multi channel retailer with a combination of their C28.com website and physical locations that are the Christian equivalent of mall stores like Zumiez.

C28 is a really cool company that is committed to seeing the Gospel preached to the nations. They look to inspire “sharing” conversations through their bold Christian clothing and accessories including t shirts, sportswear, hoodies, jewelry, shoes, and more. They are very committed to customer service and they do some things that I love in their ecommerce process that I noticed when I placed a test order. The “thank you” page and email that I received included a picture and a personal greeting from my customer service representative - Also included on the note was a prompt to send any prayer requests.

C28 is probably the best known and most established of the Christian clothing manufacturers targeting youth and young adults and if you have this traffic on your site, you should be working with them.

We chose to launch the C28 affiliate program in the AvantLink affiliate network for a few reasons. I am really impressed with some of the linking tools these guys offer centered around the C28 product datafeed including a store builder as well as raw feeds. One of the things that really impressed me the most is their Affiliate Link Encoder (ALE) technology that is awesome for content sites, bloggers and reviewers.

As an affiliate with the ALE script in place on your site, you can write reviews or articles on C28 products and link directly to them ( no need to look up individual product links ) and your visitors will be tracked to your site. Here is an example for you:

My favorite shirt of all at C28.com is the “Made to Love God Forever” t shirt - I love the bold statement that it makes to anyone who sees me wearing it. In fact - I was walking to lunch today and have a conversation with a guy on the street who saw the shirt and asked me what I thought it meant….

If you mouse over the link.. you will see the affiliate tracking in place. That is a seriously slick tool for people who like to blog or write reviews.

It’s an awesome reason to join AvantLink as well… as this linking technology works with any direct link to any active AvantLink merchants site.

C28 is paying commissions of 15-20% depending on sales volume. We’re looking for affiliates who will work hard to help us reach the world and share in our success. Are you interested?

Join the C28 Affiliate Program Now

Note: C28 does not allow trademark bidding on “C28″ “NOTW” or any mis-spells or derivatives.

 

 CAM Blog Podcast # 11 - Memory Cross [14:29m]: Play Now | Play in Popup | Download (97)


I sat down with Mike Vitamvas, Andy Lambert and Sandy Simpson and we talked about:

• The origins of MemoryCross
• Some of the major affiliations they have made (Billy Graham Ministries, etc)
• The prominent role of affiliate marketing in their online sales
• The details of their offer
• Their commitment to spreading the Gospel in all countries, including producing translations in a number of languages, as well as producing picture only versions.
• Their involvement in producing Vacation Bible School materials with a number of VBS publishers.
• Their commitment to putting product in the hands of affiliates to let them see what they are promoting.

The people behind MemoryCross.com are top notch folks with a heart for Evangelism. I heartily recommend that you check out their program. Here are some details:

• Software-based program - built into their cart
• Pays 10% commissions on sales on Tier 1 and 5% for Tier 2 sales
• $50 average order
• Affiliates often receive free product samples

If you would like to find out more about the MemoryCross affiliate program, please contact Sandy Simpson at sandy@memorycross.com or join now

I am way stoked to announce that C28.com has just signed on with my company GTO Management to re-enter the affiliate marketing world with an affiliate program hosted at Avant Link.

C28 is I feel the top player in Christian apparel for youth and young adults. Their look is edgy and conversation inspiring and as a company they are committed to retail ministry… meaning, it’s about more than just selling clothes. It’s about helping to take the Gospel forward and see people saved and developing a personal relationship with Jesus Christ.

Stay tuned for more on this as we get closer to launching the affiliate program for C28.com