Using video in your site content can be really powerful, especially if you do product reviews.

Jim Kukral has put together a really effective free educational program for learning how to get into producing video for the web on his site at OnlineVideoToolkit.com - Jim has to be pretty excited as his page was cited and he is quoted multiple times in a new article on Marketing Sherpa.com - which is one of the really great sites in the marketing arena.

If you have interest in geting into web video and doing it well I recommend you check out both the article on MarketingSherpa and Jim’s site.

Jim’s work is really useful for “noobs” because it’s practical and he starts from the ground level and takes you step by step through the process. What camera should you use? How do you do lighting? What lights do you need? How do you edit video? All questions answered by Mr. Kukral.

Check it out.

I finally had the chance to read a book that I was hoping to read on the way home from Affiliate Summit West 2007.

A Practical Guide To Affiliate Marketing by Geno Prussakov (aff link) was everything that it promised to be in it’s title and I recommend it to any affiliate manager who is currently working in the business, as well as anyone who is looking to jump into the industry as a manager. Most importantly, I recommend it to any merchant who is thinking of launching an affiliate program as Geno’s book really effectively walks through all the steps involved in launching a successful affiliate program and managing it to it’s potential.

All phases of launching and managing a program are covered from how to evaluate your readiness to launch a program, selecting a network or software platform, how to structure your initial offer as well as scam proof and motivational incentive programs, and setting up and distributing datafeeds for catalog retail programs.

I personally found the most useful content to be the last 5 chapters of the book:

• Affiliate Manager and Merchant Mistakes
• Mistakes made within the Affiliate Program
• Mistakes made within the website that runs an Affiliate Program
• Ideas for Affiliate Program Promotion

Geno also includes an Appendix featuring an Internet Marketing Acronyms and Abbreviations Glossary. it’s perfect for newbies to the business who don’t yet speak the “Lingo”

Geno is really bright, well educated (Cambridge) guy who is a leader in the business and a Brother in Christ as well.

There is way more to this book than I can describe here, so I recommend that you pick up a copy and read it, then keep it handy for reference.

Order your copy now (aff link) for $18.95 ( I think it’s well worth it. )
God Bless,

Wade Tonkin

The folks at SinglesofFaith.com are offering a special promotion over the next 90 days to help get the program kicked off. During the promotion, affiliates referring more than 10 members per month will earn 50% retroactively and affiliates referring 50 or more members per month will earn 55% commissions on all sales generated during that period.

SinglesofFaith is a truly different Christian dating site in that it is “Kingdom minded.”

The focus in on preparing relationship ready singles to meet their match through service. One of the ways this takes place is in Workdays in inner cities across the United States where the members within 200 miles are encouraged to come out and serve as Christ did. It’s pretty awesome and I am really excited to be involved.

The next SOF Workday will actually be in Las Vegas from 1-5 PM on Saturday, February 23rd - the day before Summit. We are hoping to shoot some really compelling video at the event as SinglesofFaith members join local volunteers in action to help the hurting.

If you are interested in helping, please contact me for details.

You can join the SinglesofFaith affiliate program in Shareasale

God Bless!

Wade Tonkin