CAM Blog Podcast #13 : Rachel Honoway of Affiliate Classroom Live
by Wade Tonkin on June 25, 2008
in CAM Blog Podcast
I had the pleasure today of sitting down for a chat with one of my oldest friends in the business – Rachel Honoway – the VP of Marketing at Affiliate Classroom. Rachel and I go back to about 2001 when I joined Kowabunga Technologies as the original manager at Team Affiliate – KB’s outsourced program management division. Rach was awesome to work for and is one of the sharp minds in the business.
We talked quite a bit about the Affiliate Classroom Live event coming up on the Saturday preceding the Affiliate Summit East in August. I attended the initial Affiliate Classroom Live event in Las Vegas and it was well put together in terms of speakers and was well organized as well. My only complaint was that there were no tables for laptops and notebooks and that the chairs were not the most compfortable. Rach has promised more comfortable accomodations. The event was a full day event with more classroom content than networking time and was definitely intended as a pre-sell for the Affiliate Manager Certification that Affiliate Classroom was releasing at the time.
Rachel mentioned that this event will be more networking focused. There will be some classroom sesstions this time lead by Heather Paulson and Rebecca Madigan as well as a number of Round Table discussions lead by industry luminaries like:
- Peter Figueredo
- Trisha Lyn Fawver
- Lee “The Lead Man” Gientke
- Sam Harrelson
- Lisa Riolo
- Brad Waller
- Karen Garcia
- Wade Tonkin
Lisa Riolo’s presentation sounds really interesting as she is focusing on how to sell an affiliate program internally as this can be tricky. Affiliate marketing and the techniques involved can be a bit tricky to sell in some companies and I am sure that Lisa will have some awesome metrics that we can use to help make the case to either launch an affiliate program for the first time with a client, or to help garner more resources for the affiliate channel.
You can find more information and register for Affiliate Classroom Live at www.affiliateclassroomlive.com
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