Christian Affiliate Marketers Blog

Book Review: A Practical Guide to Affiliate Marketing

Jan 29, 2008 Tips for Merchants

I finally had the chance to read a book that I was hoping to read on the way home from Affiliate Summit West 2007.

A Practical Guide To Affiliate Marketing by Geno Prussakov (aff link) was everything that it promised to be in it’s title and I recommend it to any affiliate manager who is currently working in the business, as well as anyone who is looking to jump into the industry as a manager. Most importantly, I recommend it to any merchant who is thinking of launching an affiliate program as Geno’s book really effectively walks through all the steps involved in launching a successful affiliate program and managing it to it’s potential.

All phases of launching and managing a program are covered from how to evaluate your readiness to launch a program, selecting a network or software platform, how to structure your initial offer as well as scam proof and motivational incentive programs, and setting up and distributing datafeeds for catalog retail programs.

I personally found the most useful content to be the last 5 chapters of the book:

• Affiliate Manager and Merchant Mistakes
• Mistakes made within the Affiliate Program
• Mistakes made within the website that runs an Affiliate Program
• Ideas for Affiliate Program Promotion

Geno also includes an Appendix featuring an Internet Marketing Acronyms and Abbreviations Glossary. it’s perfect for newbies to the business who don’t yet speak the “Lingo”

Geno is really bright, well educated (Cambridge) guy who is a leader in the business and a Brother in Christ as well.

There is way more to this book than I can describe here, so I recommend that you pick up a copy and read it, then keep it handy for reference.

Order your copy now (aff link) for $18.95 ( I think it’s well worth it. )
God Bless,

Wade Tonkin