Christian Affiliate Marketers Blog

Blogging and reputation management

Apr 25, 2008 Tips for Merchants

Whenever I speak with new clients about affiliate marketing, the topic of blogging usually comes up (my fault most of the time.)

Many clients or prospects mention that they are worried about blogging because of users having the ability to comment on their posts and potentially post damaging or negative things.   They want to make sure that they can get rid of the negative comments if they want to to protect their company’s reputation.

Wrong.. I tell them.   The key is not that you have a negative comment posted on your blog, it’s how you deal with it.  If you leave the comment up and respond in a positive and constructive way, thanking the poster for their feedback and working to get to the bottom of their issue, you can turn around the situation.  Best of all,  you can do it in front of your blog’s entire audience and likely in front of Google and it’s searchers.

“But what if the person is an unreasonable jerk who won’t be helped?”

Well then… most likely, they will be seen for what they are.

Your blog is another medium for you to have conversations with your customers and prospects.  Embrace it and you will reap the benefits.

Web 2.0  (and beyond) is all about conversations.  Don’t miss out on your chance to connect with your prospects and customers through the blogosphere.

God Bless,

Wade

Tags: blogging, reputation management